Two veterans. One simple idea.
MyTimeCo started with two military veterans who shared a belief that life is too valuable to simply let time pass us by.
Our years in the military taught us many things — discipline, resilience, teamwork and the importance of looking after the people around you. But perhaps one of the biggest lessons was the value of time.
Time spent doing something you enjoy.
Time spent with the people who matter.
Time spent challenging yourself.
And, just as importantly, time spent looking after yourself.
As life moved on beyond the military, we found ourselves drawn to the same things: training, running, staying active and setting ourselves new challenges. We realised that finding time for those things wasn't always easy. Work, family and everyday life can quickly fill every available minute.
That's where MyTimeCo was born.
Make Time for You
We believe making time for yourself isn't selfish. It's essential.
Whether it's an early morning run, an hour in the gym, a walk outdoors or simply putting on your favourite hoodie and getting out for the day, those moments matter.
MyTimeCo is about encouraging people to make those moments happen.
Earn Your Time
We also believe that there's something special about putting in the work.
The early starts. The difficult sessions. The days when motivation isn't there but you turn up anyway.
Those are the moments that make the finish line, the achievement and the time afterwards feel even better.
You make the effort. You earn the moment.
That's why MyTimeCo is built around two simple ideas:
MAKE TIME FOR YOU.
EARN YOUR TIME.
We're creating clothing for people who want to move, challenge themselves, enjoy life and, most importantly, make their time count.
Because time is one thing none of us get back.
So make time for you.
And make it count.
MYTIMECO